Jamie Leger

One of the primary problems with all the advice out there-is that theres no included instructions for how to implement it. Up until this point I’ve largely laid out the foundation and the story of-how content and the SEO industry evolved into the content marketing process.

By now you should have a fundamental grasp on the concepts, the tools, the SEO factors and i’ve hopefully kept you engaged throughout the journey. You should also begin to see how the whole picture we’re painting, the entire purpose of all of this is to step up your game and put the power in your hands to connect and communicate in TECHNICOLOR!

In this lesson you will learn: How to research, analyze, and classify your competitors in terms of SEO strategy, and their business’ USP.

1) First we’ll look at how to determine your competitors via keywords and SERPS

2) Second, you’ll learn how to research, assess and reverse engineer your competitors SEO

3) Third, you’ll learn how to analyze the offering, content, and understand the USP

4) and finally, you’ll learn how to classify and label your competitors for future reference and potential coordination.

Well, now that we’ve covered your mission critical equipment, gotten into the right mindset and covered the concepts of forming a content strategy, now that you’ve got a basic understanding of the content marketing process, how about we discuss what it means to create better content. Then we’ll talk about HOW to create high value content, and communicate in TECHNICOLOR through multimedia story telling.

The Evolution of Content Creation

Now its time to raise the bar of what quality content means in our global conversation. You are the Modern Content Creator. It’s time to act the part.

Actually, I don’t mean to say quality, because we aren’t actually all that interested with any old “well written” piece of content, as grammatically perfect as it may be.

…You may not know it yet, but there is a CORE set of tools, a CORE set of principles, and a simple yet sophisticated framework for building your brand, your audience, and your assets as a Modern Content Creator. Today you are going to be introduced, or re-familiarized with the Content Marketing Tools. These are the tools you will be mastering through practical application for the rest of your career as a content creator.

Your Content Production Toolbox in the Modern World

This core set of tools, when combined with your high value content, skills, and progressive mastery over your 5 functions-culminate to equip you with the mission essential equipment and the ability to achieve everything you want, live the lifestyle you want, and most importantly experience unending freedom and fulfillment doing what you love, for those that love what you do.