As a small business owner, (especially professional service businesses) you likely understand the importance of content marketing. If you haven’t a clue what that means… Content marketing is the publishing and distribution of valuable content used to educate, inform, engage, and build your audience.

But content marketing is an active process, and staying involved means staying connected, and keeping up with the latest trends and news in your industry and niche.

In short, you need to be staying up on your market.

By setting up a workflow to utilize some free tools you can achieve some pretty incredible things when you think about it. There is no way we could keep up on amount of stuff, with the convenience and effectiveness that we can today, thanks to the internet and instant global communication.