You landing pages are those key points of entry that most of your link-and-audience building efforts draw traffic to. These pages are the pages that your site receives its primary inflow of eager eyeballs.
In other words, this means that that most of your traffic is being driven in through these pages, and there should be at least one very clear message on these pages…
So it makes sense that the strategic placement of your call to action is CONSCIOUSLY assessed, and deliberately designed.
