Content Marketing, Music Marketing, & Audience Development for Modern Content CREATORS!
The New Economy of the New Music Business
There is a lot of information scattered about the web that explains different ways to get paid with your music in todays economy… This post on rolling stone’s website does a really good job of breaking the different streams down. Go read it. Nuff said.
Indie Band Pomplamoose
Having been hearing about the growing success of the band Pomplamoose many times now, I decided to check them out and listen to their music/interviews and watch some of their videos to get a feel for who they were-both as artists, and see what we could learn from this independent band who have carved out a living with STRICTLY their MUSIC, using a 99% web-based business model.
Listening to them in the first interview with Tech Crunch’s Andrew Keen, Jack Conte and Nataly Dawn answered several very basic questions, of which, although the interview could have been hosted better to get down to some more insightful questions, the resulting insight I continue to find the more I learn about this powerhouse duo remains consistent with the very simple mantra this band has so very successfully modeled for us as independent musicians in our brave new music business.
Creating eBooks I How to Write an eBook
Creating eBooks
Creating eBooks is perhaps the easiest of content packaging methods. Whether you are creating the ebook for sale or for free in exchange for an email address, the outline for creating a great one-is the same.
eBooks are a great way to position yourself as an expert on your topic, and a valuable item you can exchange for the start of a relationship with a new prospect. The good news is, that depending upon the quality of your material, you can obtain massive respect from and establish a relationship with your prospects the right way, based on a high level of trust.
Whether you are trying to promote the launch of your next album, or looking to attract attention for your new business, the best place to start is usually on a local level.
Though, how do you go about doing that?
What strategies could you deploy to contact and gain coverage in your local papers?
I just came across a cool little article that i thought you’d enjoy, and you can check it out here.
http://www.flowtown.com/blog/how-to-get-press-for-your-local-business
Creating Webinars
Webinars are one of the best ways to establish your expertise, build rapport with an active audience, endorse a product or program, as well as grow your mailing list.
It’s no real mystery as to why, since everyone wins. From the user’s end what you are doing is presenting a live training event, (which builds rapport) by providing real value to the attendees, and offering the opportunity to answer people’s questions.
For you, creating webinars (world class webinars, that is) is a great way to educate and entertain your audience, and this is a fantastic opportunity to attract a large interest for a new product or service that you want to bring to market, or have already launched, as well as establish yourself as an expert on your topic.
Link Building for Artist/Musician Websites
Today let’s venture slightly off the beaten path of your musical development and independent artist career responsibilities… Let’s talk about your online presence. Today we are going to talk about an often overlooked area of building your online presence… It’s called Link Building. Link-what…? Exactly.
Link Building For Musicians Websites?
Link Building for artists/musicians websites is not something that is typically addressed by the independent artist because they just don’t usually understand what it means, and why it’s important.
Independent artists, Musicians, and Bands that are active in building their online presence are typically engaged with blogging, list-building, and social media… Which is good! If you are actively communicating with your audience through regular blogging, sharing content through social media, and email; you are way ahead of the curve, and i salute you!
