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March 28, 2012 By Leave a Comment

Turn Your Shows Into Events

concert1 150x150 Turn Your Shows Into Events

Turn your shows into events

I’m currently working with an artist who’s been slowly building up his email database and working towards some goals for both building a sustainable income and marketing his upcoming CD release.

Things have been progressively growing, but the main thing i’ve been really pushing him to do, and which has been challenging has been trying to guide his thinking into setting clear and specific targets to work on and improve upon.

One of which, has been to build up his fan-base and email list.

Now, im a musician, so i understand the creative mentality, and sometimes rigid opposition AGAINST “goal-setting,” and thinking about the business and marketing end of things.

Continue reading Turn Your Shows Into Events
440 words, 5 images, reading time ~ 1:46 mins
Filed Under: Music Marketing Tips
March 25, 2012 By 2 Comments

DIY Independent Artist Series – Project

DIY portrait web 150x150 DIY Independent Artist Series Project

DIY Independent Artist Series

There’s too much back and forth about who’s finding success and why in the DIY independent artist scene, so we’ve decided to go out and do some deep investigative research to pull all the info i can together, and focus on deep patterns and strategies across several facets of how successful DIY’ers have put their career together, what they’re doing, how they manage it, and hopefully uncover what some of the underlying reasons why it’s all working for them, are.

 

Continue reading DIY Independent Artist Series – Project
499 words, 5 images, reading time ~ 2:0 mins
Filed Under: Independent Artists
March 18, 2012 By Leave a Comment

Isolated Singer Songwriter Finds Path To Success

Here’s another inspiring story about an artist from a remote city in Australia who broke out and hit the big-time.

Learn what she did to build her fan-base and expand her horizons by challenging herself, growing her career, and getting the attention of Sony music.

Checkout Bob Bakers interview with her.

http://bob-baker-podcast.blogspot.com/2012/03/66-morgan-joanel-australian-success.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ArtistEmpRadio+%28Artist+Empowerment+Radio+Podcast%29

82 words, 4 images, reading time ~ 20 secs
Filed Under: Music Industry
March 16, 2012 By 2 Comments

Never Stop Being The Learner

You know i sometimes find myself getting caught up in an ego-centric battle of how much more i know than someone, or how i must have ALL the answers, or how much knowledge i have, or how superior my intelligence is to that of a mere mortal, rah rah rah…

I’m not going to lie, lots of people do lot’s of dumb things. But it’s not about how much any of us knows… It’s the simple stance of saying hey, i’m open to seeing and understanding different viewpoints, i’m suspending my need to find what or why i’m right, i’m letting go of the possible fear that by not being the EXPERT i am inviting possible defeat, possible judgement…  By readopting this attitude of being “the learner,” that i had grown accustomed to which easily gets lost in the world of business and cynicism and negativity and difficult people… Just seems that makes everything peaceful again.

Continue reading Never Stop Being The Learner
199 words, 4 images, reading time ~ 48 secs
Filed Under: Singer Songwriter Blog
March 12, 2012 By Leave a Comment

Ariel Hyatt Interviews Seth Godin On The New Music Industry

Check out part one of this video series where Ariel Hyatt Interviews Seth Godin On The New Music Industry. Both are figures i look up to and listen to, and i think you’ll value their insight as well.

Ariel Hyatt, (owner of Ariel Publicity, and creator of Cyber PR) interviews  Seth Godin (Marketing Legend) and picks his brilliant mind for insight and wisdom in regards to the new music industry as it pertains to direct to fan and the future models for independent artists.

Ariel Hyatt, is one of the pioneers in teaching social media to musicians, coupled with online music marketing strategies and proprietary “virtual” PR software that spreads independent artists’ music across the inter-webs and gets them placed on music blogs, podcasts, and internet radio.

Continue reading Ariel Hyatt Interviews Seth Godin On The New Music Industry
406 words, 4 images, reading time ~ 1:37 mins
Filed Under: Music Industry
March 6, 2012 By 8 Comments

Independent Country Artist Builds Multi-Million Dollar Music Career!

c28e838ccd o 150x150 Independent Country Artist Builds Multi Million Dollar Music Career!

Independent Artist Builds Successful Music Career

Without Radio airplay, Nashville, Label Backing of any sort, any unfair advantages or complicated marketing tactics – Corey Smith has built a very successful business creating and performing his music, and manages to pack venues typically reserved for those with chart topping hits.

 

How he has been able to build a successful and lucrative music career without the help of a major label, an arena tour, or a #1 hit?

 

Willing to do the stuff that most won’t – he managed to build his career by playing ANYWHERE he could, and making honest assertive connections with his steadily growing audience. In five years, he has gone from a teacher-to a touring, hard-working musician.

Continue reading Independent Country Artist Builds Multi-Million Dollar Music Career!
1121 words, 5 images, reading time ~ 4:29 mins
Filed Under: Music Industry
March 4, 2012 By Leave a Comment

Promotional Partners – Power of Promo Partners

Partners 300x224 Promotional Partners Power of Promo Partners

Promotional Partners

Aside from knowing and meeting the needs of an audience, and providing them value, one of the most important tools in building your online presence is the effective utilization of promo partners.

Whether you are launching a product, marketing a new article series, or trying to build your list, the power of promo partners can amplify your efforts and maximize your return on investment.

When I talk about promo partners I’m referring to a coordinated group, or list of people with a similar audience who all work with each other to drive traffic to each others pages.

Continue reading Promotional Partners – Power of Promo Partners
567 words, 5 images, reading time ~ 2:16 mins
Filed Under: Build Your Online Platform
March 1, 2012 By 4 Comments

DIY Independent Artist Strategies with Seth Godin

Music Marketing 150x150 DIY Independent Artist Strategies with Seth Godin

Music Marketing and DIY Independent Artist Strategies with Seth Godin

Having been a big fan of Seth Godin for years now, anytime he talks, I listen… If you are an artist, songwriter, musician, and you don’t know about Seth yet, go learn. Read Tribes and Linchpin, or any other of his 13 books… And go from there. He’s a marketing legend with a unique attitude and stance on artistry and passion as a key commodity and value driver of the new economy.

 

Anyway, in a recent podcast with Seth Godin discusses some of the important concepts for independent artists to understand – moving forward in the new music business. I agree with just about all of them. I figured it would be useful to outline the key points, at least for those of you who are still a little behind on the new indie artist model concepts.

Continue reading DIY Independent Artist Strategies with Seth Godin
567 words, 5 images, reading time ~ 2:16 mins
Filed Under: Music Marketing Tips