This is an outstanding Infographic created by PRWEB and published over at CopyBlogger on the forms of Content Marketing.
This Infographic is something you should study, and these formats are something you should start to integrate into your content creation toolbox.
Be Brilliant,
Jamie
Click here for the full-sized infographic.
Like this infographic? Get more content marketing tips from Copyblogger.
Creating High Value Information Products
For some reason, working with experts, (my clients – authors/speakers/consultants/creative professionals) identifying a clear target market and niche strategy is something people still think they don’t have to do. As if it doesn’t fully apply to THEM. I know you get sick of hearing about it, and everyone certainly does harp on the importance of defining and zeroing in on an audience, but let me assure you, there is GOOD reason for that.
If you do not know WHO you are talking to, then HOW will you reach them? You won’t.
Vague is not good. It’s a clear indication that you have an unrefined solution, and makes you look like you are still early in the development of your brand message, and becoming of a go-to expert in your arena.
Creating eBooks I How to Write an eBook
Creating eBooks
Creating eBooks is perhaps the easiest of content packaging methods. Whether you are creating the ebook for sale or for free in exchange for an email address, the outline for creating a great one-is the same.
eBooks are a great way to position yourself as an expert on your topic, and a valuable item you can exchange for the start of a relationship with a new prospect. The good news is, that depending upon the quality of your material, you can obtain massive respect from and establish a relationship with your prospects the right way, based on a high level of trust.
Creating Webinars
Webinars are one of the best ways to establish your expertise, build rapport with an active audience, endorse a product or program, as well as grow your mailing list.
It’s no real mystery as to why, since everyone wins. From the user’s end what you are doing is presenting a live training event, (which builds rapport) by providing real value to the attendees, and offering the opportunity to answer people’s questions.
For you, creating webinars (world class webinars, that is) is a great way to educate and entertain your audience, and this is a fantastic opportunity to attract a large interest for a new product or service that you want to bring to market, or have already launched, as well as establish yourself as an expert on your topic.
Web Content Strategy
Too often, too many -would be successful “subject matter experts” fall into the pattern of building unread blogs and unsold products. They know that they need better marketing, so they go buy the latest GURU Internet Marketing program which usually only leads to more confusion, uncertainty, and an increasing fear that what they are chasing is an illusion.
If you are an expert with advice, knowledge, experience, and a message to share, that has come online to connect with the people you know you can serve, or you plan to, most likely the biggest thing you are missing to build your brand and exposure is a web content strategy.
Why Writing Articles Yourself Is A Great Investment
Why Writing Articles YOURSELF, Is A Great Investment
For many business owners, leaders, busy folk… Writing articles can seem tedious and an activity with little to no immediate benefit. While there are scents of validity to your point, let me help you reframe your attitude and show you why you should turn your expertise into great content, and why article writing is a great investment.
But It’s a drag! There’s no time for that! Let someone less experienced write for me…
I hear ya If you haven’t already read my article on integrated brand promotion, go ahead and check that out first.
Using Creativity to Create and Package Your Content : Using Knowledge and creativity as an element to accelerate, enhance, and create better, more valuable content.
I know… It’s a wayward thought, but perhaps a bullet point slideshow is not actually the most effective format to present the material?
Reading a script on a screen capture video may not be doing you or the content justice either… Let alone, and MORE importantly teaching the LEARNER what THEY need, in the ideal way.
And no i’m not talking about technology platforms or neat buzzwords which tout fancy brands of flashy dressed up concepts…
