Allow me to be searingly direct… I think the root of the issue that so many independent artists don’t fully realize yet, is that they’re NOT selling music anymore.
They’re selling an experience. At a deeper level, aside from the stage presence, pyrotechnics or lack thereof, this includes their story, what they represent, what they are SAYING.
Successful Artists and bands, whether they realize it or not, whether it is sculpted and massaged, artificial or authentic, they are doing this really well.
You understand that it’s about ATTENTION. Everyone has ADD. Our culture is attention poor, and we are like fidgety little kids who can’t play with the same toy for more than 5 minutes before going on to something else…