Allow me to be searingly direct… I think the root of the issue that so many independent artists don’t fully realize yet, is that they’re NOT selling music anymore.

They’re selling an experience. At a deeper level, aside from the stage presence, pyrotechnics or lack thereof, this includes their story, what they represent, what they are SAYING.

Successful Artists and bands, whether they realize it or not, whether it is sculpted and massaged, artificial or authentic, they are doing this really well.

You understand that it’s about ATTENTION. Everyone has ADD. Our culture is attention poor, and we are like fidgety little kids who can’t play with the same toy for more than 5 minutes before going on to something else…

Indie Artist Launch

Welcome Back!

So in part one of the Indie Artist Launch Plan we addressed what seem to be the two major problems as well as the importance of BUILDING  a solid foundation.

The importance of creating the structure – built of the right habits, the right people, and the right attitude are the fundamental building blocks to the success of an Indie Artist Career today.

Again, i go so far as to say that it’s less about the talent and more about the drive. The passion and “learnable” characteristics and skills that successful people embrace and adopt account for more wins than anything else.

How to build the foundation for a career as a performing artist or band.

Indie Artist/Band Career

Got your attention? Good. Now obviously there is no ONE path to launching a career as a musical artist, whether you are going the Indie Route or aim to get picked up by a Major Label…

But I fear that the overwhelming DIY concepts saturating the already overloaded artist/musician is causing analysis paralysis and/or an unneeded amount of complication surrounding what one really needs to do to build your foundation as an Independent Artist or Band.

DIY Independent Artist Series

There’s too much back and forth about who’s finding success and why in the DIY independent artist scene, so we’ve decided to go out and do some deep investigative research to pull all the info i can together, and focus on deep patterns and strategies across several facets of how successful DIY’ers have put their career together, what they’re doing, how they manage it, and hopefully uncover what some of the underlying reasons why it’s all working for them, are.