If traffic is the life of the party, the loud dude always doing keg-stands who’s at every party…

Conversions is the introvert, the slightly awkward social retard settled in the back that everyone misses.

It’s no mystery why the next days most popular question is…. “dude, did you see what traffic did last night!?”

Few people paid attention to good ol conversions in the corner, except for the one girl whose world is about to be rocked after the initial connection fostered last night, as well as the one guy who happened to share a common interest and sat nearest who’ll will soon become a business partner in their conquest for world domination…

One of the key things i learned from being a soldier was that although their isn’t always ONE way, their IS a right way and a WRONG way to do things.

In business, the same principle applies, but as we’ve adapted to managing digital data and virtual projects, things can very easily become complex, because in a lot of cases THEY ARE!

There are more VARIABLES, a lot more options, and infinite distraction…

You are not moving physical objects or working with tangible things…

The answer, although often illusive, all comes back to the FUNDAMENTALS.

The web can seem like a scary place and building your platform and your brand online can seem daunting to say the LEAST…

Promotional Strategies For Expert Brands

As a business and marketing coach for expert brand owners one thing i hear all the time is… “Ya, i’ve heard that before, i KNOW that…”

My reply is always a subtle; “ok, very good, and how did that pan out for you? what were the results?”

And almost always, there is some excuse for why they “didn’t do it right,” or they haven’t “actually tried it…”

So folks, i wish to remind you of the fact that there is no shortage of knowledge, tips, strategies, tutorials… Etc. The only thing that is separating someone who has better results, is simply that they have more experience, and you only get more experience by going and doing.  So pick one or two of these, and go out and TRY them. Analyze the results, and then either keep, make adjustments, or try something new!

Promotional Partners

Aside from knowing and meeting the needs of an audience, and providing them value, one of the most important tools in building your online presence is the effective utilization of promo partners.

Whether you are launching a product, marketing a new article series, or trying to build your list, the power of promo partners can amplify your efforts and maximize your return on investment.

When I talk about promo partners I’m referring to a coordinated group, or list of people with a similar audience who all work with each other to drive traffic to each others pages.

The problem with building your online presence certainly isn’t the lack of opportunity…

The real problem is that there are virtually ENDLESS avenues to explore and invest your time in…

This makes it tricky, and i mean a REAL challenge to determine which you really SHOULD go down.

This makes the planning process intense, and often enjoyable… Its like a big puzzle you are putting together in your head. The only problem is… The pieces keep shifting in size and shape.
Its fun to line everything up and put everything together. It almost works too. I mean it works at first. But the missing piece is always action. This is because their is only so much that thought and planning can accomplish.

To be perfectly honest, for performing artists, musicians, and bands, building a fan base online should be considered a secondary art.

You want to play the crap out of your shows, attract the attention of local fans, and then direct them online to build on that relationship and engage with them.

Your online presence, in this instance is the tool to communicate and develop the relationship between you and your “local“ grass-roots audience.

However the artists and bands that are going to thrive in the new music business are the ones who are willing to go above and beyond what everyone else is doing.

The often under-rated Press release can be one of the most important direct marketing tools in your arsenal. The implementation of modern press releases can be leveraged for great results; however, the accessibility of such a large audience, and low level of entry for launching a press release – requires a new approach with more targeted strategies than the former press release model.

Organizations, businesses, brands, are all publishers now, and we can circumvent the middlemen “publishers and media” of late.

Press releases, prior to the internet, used to be simply a notification for press, a way to gain exposure, and not much more than that.

• Very few people actually saw it, except for a few reporters and editors.

You landing pages are those key points of entry that most of your link-and-audience building efforts draw traffic to. These pages are the pages that your site receives its primary inflow of eager eyeballs.
In other words, this means that that most of your traffic is being driven in through these pages, and there should be at least one very clear message on these pages…

So it makes sense that the strategic placement of your call to action is CONSCIOUSLY assessed, and deliberately designed.

As a small business owner, (especially professional service businesses) you likely understand the importance of content marketing. If you haven’t a clue what that means… Content marketing is the publishing and distribution of valuable content used to educate, inform, engage, and build your audience.

But content marketing is an active process, and staying involved means staying connected, and keeping up with the latest trends and news in your industry and niche.

In short, you need to be staying up on your market.

By setting up a workflow to utilize some free tools you can achieve some pretty incredible things when you think about it. There is no way we could keep up on amount of stuff, with the convenience and effectiveness that we can today, thanks to the internet and instant global communication.

How Your Online Platform Works 

One of the biggest mistakes made by beginning content publishers, musicians, and blogging hopefuls is the “if you write it, they will come mentality.”

I understand how it happens because i have personally fallen victim to it…

It took a few years for me to even realize EXACTLY what happened and why.

Why was i putting my energy, time and passion into writing content that was interesting and useful to the people i was writing it for, but not receiving the exposure and attracting the visitors who would surely appreciate and value what i was giving away?

Because i didn’t understand that i needed to build a platform in addition to the content i was creating.