If you haven’t already gone through part 1 of the series, go read this first: Marketing with LinkedIn – Harnessing The Full Power of LinkedIn.
Now let’s pick back up with…
2) How to use LinkedIn Groups (a very powerful, one of the most powerful social media channels) effectively.
1. Network with others in the industry
This is the core function of LinkedIn, and even the most basic networking function of an employer reviewing the resume of and then connecting with a potential new team member, or X vender looking for X supplier, is still pretty incredible when you think about the time it took to put that thought together and follow through with it. Minutes. Boom.